Monetate

Formerly Kibo Personalization, powered by Monetate & Certona

We use Monetate primarily for testing and setting up 100% experiences. We run multiple A/B tests and dynamic tests each month to great success and new learnings. Additionally, if we need to change site content for specific visitors for a short period of time, we use Monetate's 100% experiences to take over a section of site content. We use this the most often when targeting visitors who come to the site from a specific campaign UTM. We do not use Monetate to track sitewide behavior and analytics, even during a testing window. For example, when running a test on the Hamburger menu, we do not have a straightforward way to Monetate to see how those visitors behave during the rest of their time on site. Essentially, it can be tricky to see the detailed full-funnel effect of a test variant. For that information, we often turn to a third-party analytics platform like Google Analytics.

KP is perfect for any company looking to get a start in their experimentation program, or looking to increase their maturity in an existing one. It can be used with a variety of organizational structures and management. Even when a company is not blessed with high traffic rates to their website (the testing Achilles heel) then there are alternative methods available that mean value can be gained from KP where perhaps traditional AB testing is not viable. It may not be appropriate for companies looking to automate all aspects of the testing lifecycle, however, these represent a small minority of the entirety of the global eCommerce sector.

A tool such as Monetate can impact the businesses most if it is able to leverage multiple sources of first and third party data. I would discuss in the evaluation process the best ways for integrating and leveraging those data sources in a way that is scalable. If your team does not yet have a culture of testing, it is worth discussing what organization is required to leverage the tool.

Monetate is an excellent testing platform to test your ideas onto the site and see how it's working before you actually make a permanent change, and to experiment with various ideas at the same time to see which one works the best.

Agile and powerful tool. We have a great working relationship with account team. They listen to requirements and work as best they can to meet them. Monetate can be restrictive but recognise most of the same level other personalisation / testing tools are at this stage in the market. New functionality is released regularly to keep up with market trends

Monetate is great if you're looking to create content that's targeted to specific people or places. We have done this before on occasion and have targeted different images based on customer history with us. We have also used this many times in testing between new and returning customers. Monetate is also great for creating quick website experience changes and seeing how they affect users.

Montetate is well suited for businesses big and small.

We have not implemented a live personalization yet, so this rating is based solely on pre-sales, integration, and a handful of calls. So far, it seems promising, but I cannot share our success when we have not had the opportunity to prove it. Monetate has a strong pre-sales process and will work with you every step of the way to installation. The dashboard is intuitive and it seems promising, but I can't say if it works yet.

A/B testing topical changes to the website is very easy, however, it doesn't execute as well on slower internet connections. The analytics could be improved in terms of action tracking as well as selecting time frames for metric results, and sometimes changing the time frame change whether the test reaches significance, but it's not clear why that is the case when I have downloaded the raw data results.

I would recommend Monetate to those who are just stepping into the personalization world.

Monetate may not be suited for retailers with a smaller product catalog or with a very distinct, similar looking line of products.

If you are fine-tuning your website, this is a must. There is no better way to manipulate your pages without disrupting the flow of regular traffic. I especially like that we can solve issues that require immediate attention on the site with Monetate. The flexibility saves us a lot of money!

As a publisher we have different needs and KPI's for our business vs. the typical retail client. Out of the box many of the targets and optimization opportunities were geared for other industries, but we've worked with Monetate closely so they understand our business needs and have created solutions that work well for our business. I'm continually impressed with how well versed everyone at Monetate is with their product, including the sales team we worked with. That's a rarity!

We were ROI positive with Monetate for the year within a few months. It does require a certain level of site traffic to determine which tests are statistically significant. I think it's an incredible tool for startups and established companies.